Hyaluronic Acid provides instant and 24-hour hydration, while Adaptogens help skin work like an automatic thermostat to balance levels of oil and hydration
BUILDABLE, SKIN-LIKE COVERAGE
Delivers medium-to-full coverage and a freshly applied, natural-looking finish that visibly evens skin tone
16-HOUR, COLOR-TRUE WEAR
Primer-infused formula won’t cake, flake or streak for 16 hours and is water, sweat, humidity, crease, settle and transfer-resistant
SKIN-PROTECTING
Antioxidants help protect skin from environmental aggressors like pollution and blue light
WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.
TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.
