Main Menu
Sign In
Bestsellers
Primers
NEW
Face
Eyes
Lips
Sets
Travel Size
Offers
My Account
Smashcash Rewards
The Primer Authority

Why use a primer

Primers create a silky, soft-focus daily canvas that helps makeup glide on, blend seamlessly, and stay put

WHAT DOES A MAKEUP PRIMER DO?

The final step of your skincare routine and the first step of your makeup routine, face primer is a *can’t live without* hybrid that gives your skin a real boost. Makeup primer creates the perfect base for foundation, locking on a flawless finish. Developed in our L.A. studios for long-lasting quality, our primers contain skin-loving ingredients and are also formulated without parabens or phthalates, are vegan and are cruelty-free.

THE MAKEUP SPONGE PROOF TEST

Primerizer

Find your best primer

The Original
SMOOTH & BLUR PRIMER

SKIN TYPE:
All skin types

FINISH:
Smooth, satin finish

BENEFIT:
Smooths & blurs uneven texture and fine lines

SHOP NOW

PORE VANISHING

PHOTOFINISH PRIMER


SKIN TYPE:
All skin types

FINISH:
Velvety, mattified

BENEFIT:
Vanishes the look of pores and grips makeup for 12 HR

SHOP NOW

CONTROL
MATTIFYING PRIMER

SKIN TYPE:
Oily or combination

FINISH:
Matte & no dryness

BENEFIT:
Keeps oil in check under makeup for up to 12 hours

Shop Now

CORRECT
ANTI-REDNESS PRIMER

SKIN TYPE:
All skin types

FINISH:
Soft, satin finish

BENEFIT:
Instantly neutralizes redness and soothes skin

SHOP NOW

PRIMERIZER+
HYDRATING PRIMER

SKIN TYPE:
Normal to dry skin

FINISH:
Soft, dewy finish

BENEFIT:
Provides 72 hour hydration and smooths skin

Shop Now

RESURFACE
SMOOTH, RENEW Primer

SKIN TYPE:
All skin types

FINISH:
Satin matte finish

BENEFIT:
Exfoliates skin & boosts cell turnover for softer skin

SHOP NOW

LLUMINATE

GLOW
PRIMER


SKIN TYPE:
All skin types

FINISH:
Radiant finish

BENEFIT:
Adds radiance, luminosity, & plumps up to 48hrs

Shop Now

SMASHBOX SKINCARE-POWERED PRIMERS

SILKSCREEN COMPLEX
Featuring a blend of ingredients—Antioxidants, Hyaluronic Acid, Probiotic Extract, Vitamins, and Algae. The formula helps nourish, balance, and defend skin against damage from environmental aggressors like pollution and blue light.

HOW TO USE FACE PRIMER

Apply primer like a pro! Check out our guide below on the best ways to apply different makeup primers and how long to let your primer dry before applying foundation to make sure you achieve long lasting makeup every day.


FOR GEL & CREAM FORMULAS LIKE THE ORIGINAL PHOTO FINISH PRIMER:
1.

Start by squeezing a pea sized amount onto finger tips and smooth over clean, moisturized skin.
2.

Work your way out from the center of the face, ensuring the product is massaged into skin until it is absorbed.
3.

Pay extra attention to the areas where your make up usually wears off to ensure your makeup last all day!
4.

Wait 15 seconds before applying makeup.

Not Sure? Try a Mini

On The Go Mini Primer Trio

On The Go Mini Primer Trio
Three Primers for Balanced, Flawless Skin
$48 $38 at checkout!

The Original Photo Finish Smooth & Blur Primer

The Original Photo Finish Smooth & Blur Primer
Instantly smooths and blurs fine lines and pores

1 fl oz / 30mL

Photo Finish Control Mattifying Primer with Salicylic Acid

Photo Finish Control Mattifying Primer with Salicylic Acid
Reduces shine + helps makeup glide on smooth

1 fl oz / 30 mL

Photo Finish Illuminate Glow Primer

Photo Finish Illuminate Glow Primer
Illuminates skin plus strengthens against damage

1 fl oz / 30 mL

Photo Finish Correct Anti-Redness Primer with Rose, Algae & Mushroom

Photo Finish Correct Anti-Redness Primer with Rose, Algae & Mushroom
Reduce the look of redness + calm stressed skin

1 fl oz / 30 mL