Always On

NEW CUSTOMER

ALWAYS

STUDIO-TESTED

PERFORMANCE

Always On Mood Board Eye Shadow Palette

Intensely Pigmented Shadows Smooth And Blur Texture

Cozy Vibes

.24 oz/6.84g

Always On Skin-Balancing Foundation

Instant + 24-hour hydration and oil control

F10N - Level-one fair with a neutral undertone

1 fl oz/30 ml

Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

Self-Sharpening Waterproof Eye Liner

RAVEN (BLACK)

.01 oz/.28 g

Always On Longwear Matte Liquid Lipstick

Mega-Matte Lips That Last

Bang Bang (Warm Red)

0.13 fl oz/4 ml

Always on Liquid Liner

24-Hour Waterproof Eye Liner

Black

0.02 oz/0.6g

Always On Cream Eye Shadow

Swipe, Blend & Go

Taupe (Cool Brown)

0.34 fl oz / 10ml

Always On Gel Eye Liner

24-Hour Waterproof Eye Liner

Fishnet

0.04 oz

Always On Shimmer Cream Shadow

Shimmer-Loaded + Primer-Infused Color

Charcoal Shimmer

0.34 fl. oz. / 10ml

WHY YOU'LL LOVE THEM

ALWAYS ON MOOD BOARD EYE SHADOW PALETTE

ONE-SWIPE PAYOFF: Intensely pigmented shadows smooth and blur texture

HIGH-PERFORMANCE: Transfer-resistant and long-lasting

BUTTERY SMOOTH: Glides on and blends without skipping or dragging

NOURISHING: Formulated with skin-caring Vitamin E and Avocado Oil

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ALWAYS ON SKIN-BALANCING FOUNDATION

SKIN-BALANCING OIL CONTROL + HYDRATION: Hyaluronic Acid provides instant and 24-hour hydration, while Adaptogens help skin work like an automatic thermostat to balance levels of oil and hydration

BUILDABLE, SKIN-LIKE COVERAGE: Delivers medium-to-full coverage and a natural-looking finish that visibly evens skin tone

16-HOUR, COLOR-TRUE WEAR: Primer-infused formula won’t cake, flake or streak for 16 hours and is water, sweat, humidity, crease, settle and transfer-resistant

SKIN-PROTECTING: Antioxidants help protect skin from environmental aggressors like pollution and blue light

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ALWAYS SHARP WATERPROOF KOHL LINER

NO NEED TO SHARPEN: Self-sharpens when you twist open the cap

HIGH-IMPACT COLOR: Hyper-pigmented kohl for color-rich results

LONGWEAR: Long-wearing, waterproof and non-flaking formula

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ALWAYS ON LIQUID LIPSTICK

HIGH-IMPACT COLOR: Richly pigmented liquid lipstick with a matte finish

PRIMES LIPS: Infused with primer for all day comfortable and weightless wear, with a blend of Jojoba, Apricot and Sunflower Oils

LONGWEAR: Water-resistant and non-drying

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ALWAYS ON CREAM EYE SHADOW

LONGWEAR: Won’t crease, cake, smudge or settle for 24 hours

WEAR ANYWHERE: Transfer-proof, sweat & humidity-resistant

HIGH PIGMENT: Fade-resistant for 24 hours

MISTAKE PROOF: Cushiony, mousse-like texture glides on

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ALWAYS ON LIQUID LINER

HIGH-IMPACT PIGMENT: Rich-black shade looks freshly applied for 24 hours

PRECISION TIP: Super-fine felt tip draws precise, ultra-thin lines or a dramatic, winged eye

WEAR ANYWHERE: Waterproof, sweat and transfer-resistant

EASY TO USE: Ergonomic grip pen prevents slipping and makes you feel like a pro

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ALWAYS ON SHIMMER CREAM SHADOW

LOADED WITH SHIMMER: Catches the light for a mic drop-worthy, multi-dimensional effect

PRIMER-INFUSED + LONG-WEARING COLOR: Won’t crease, cake, smudge, or settle for 24 hours

GET GLAM ROCKED: Cushiony, mousse-like texture glides on easily for creating lit looks

COMFORTABLE, RICH PIGMENT: Use as shadow, liner, and even brow or cheek color

VEGAN AND CRUELTY-FREE: Formula is vegan and cruelty-free

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ALWAYS ON GEL EYE LINER

HIGH-IMPACT PIGMENT: Pigment-rich formula lasts for 24 hours

LONGWEAR: Waterproof and doesn't budge

ONE LINER, A MILLION LOOKS: Stays wet for a few seconds to allow time to build any look - create and build your ultimate graphic eye or smoky style

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ALWAYS ON TESTIMONIALS

ALWAYS ON SKIN-BALANCING FOUNDATION

★★★★★

LIGHTWEIGHT & SKIN LIKE

This foundation has easily become one of my faves! It is so lightweight. I've never used a foundation that feels like a skin tint, but gives the coverage of a foundation.*
-tiannalashay

*Edited for space

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ALWAYS ON LIQUID LIPSTICK

★★★★★

UNREAL STAYING POWER AND COVERAGE

My face will EAT, DISSOLVE, and ABSORB lipstick like it's going out of style. I can get maybe two hours out of anything that says long stay... THIS STAYED FOR HOURS. I applied twice from 9am to 9pm. Unbelieveable color and staying power.*
-Lindsey

*Edited for space

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ALWAYS SHARP WATERPROOF KOHL LINER

★★★★★

BEST EYELINER PENCIL ON THE MARKET

It glides on smooth, takes a min to really set so you can fix it need be, never breaks, and is super pigmented. It's not too soft and not too waxy, it's perfect.*
-Jan

*Edited for space

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