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PHOTO FINISH EXTENSION NOURISHING LASH PRIMER

ON-SET ESSENTIALS: PRIME + SET

SILKSCREEN PRIMER DUOS

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PHOTO FINISH EXTENSION NOURISHING LASH PRIMER

SCULPT, STRETCH, AND CONDITION LASHES.

BOOST AND EXTEND MASCARA

WHY YOU'LL LOVE IT

HEALTHY-LOOKING EYELASHES

Castor and Meadowfoam Seed Oils plus a blend of Panthenol and Pathenine nourish and condition to support healthy-looking lashes

HIGH-DRAMA DEFINITION

Curved, soft-bristle brush evenly coats and separates lashes

FULL VOLUME

Silkscreen Microfibers help maintain volumized, longer-looking eyelashes

24-HOUR WEAR + SMUDGE RESISTANCE

Primes eyelashes and boosts mascara to the max

FREE

PRIMER + LIP

DELUXE SAMPLE DUO

SNAG A SMOOTH + BLUR PRIMER, LIQUID LIPSTICK IN STEPPING OUT AND MAKEUP BAG WHEN YOU SPEND $65

STAR IN OUR NEXT

GLOBAL CAMPAIGN

WIN A TRIP TO LA AND PHOTOSHOOT AT SMASHBOX STUDIOS WITH SMASHBOX CO-FOUNDER AND ACCLAIMED-PHOTOGRAPHER DAVIS FACTOR

PRIMER

FOUNDATION

EYES

LIPS

HARDWORKING MAKEUP

THAT KEEPS UP WITH YOU

WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.

TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.