SMASHBOX COSMETICS LAUNCHES. THE ORIGINAL PHOTO FINISH SMOOTH & BLUR PRIMER IS IN DEVELOPMENT AND MAKEUP ARTISTS KEEP STEALING THE PROTOTYPES FROM SET.
2000
THE ORIGINAL PHOTO FINISH PRIMER OFFICIALLY LAUNCHES—AND CHANGES EVERYTHING.
2023
IT’S THE #1 PRESTIGE VEGAN AND CRUELTY-FREE PRIMER.
TODAY
10,000 FIVE-STAR REVIEWS LATER, THE PRIMER IS OBJECTIVELY AN ICON.
HARDWORKING MAKEUP
THAT KEEPS UP WITH YOU
WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.
TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.